Accounting is a much-demanded profession nowadays and despite the crisis that came with Covid, the new year has started with an increasing need for professional accountants across Australia.
In a recent interview, the general manager of external affairs at CPA Australia mentioned that the demand for accounting professionals outstrips supply in the country. This means that now is the time for accounting firms and accountants to showcase their skills, high-quality services and get their name out there in order not to miss the best chances.
What Should You Do to Attract Your Customers?
Accounting services are required in a number of different sectors nowadays. Let’s list some of them:
- Start-ups
- Banks
- Professionals
- Non-profits
What do these have in common? They all need professional accountants specialising in their field when trying to hire one, they will all use the same approach. It all starts with a Google search, evaluation and selection of an accounting firm they want to get in touch with.
In order for your accounting firm to increase its chances of being chosen by different potential clients, you need to have a strong online presence, you need to market yourself online in the best possible way.
Below is a list of tips to help you enhance your accounting firm’s online presence:
- Give Your Website a Revamp
Did you know that nearly 38% of people will simply leave your website if the content or design is unattractive? Does this number tell you anything about the importance of a having a quality website?
Ensure that your accounting firm’s website is well-designed with a nice layout, has engaging and relevant content and is easy to navigate. Customers like simplicity and want to find what they need in a blink of an eye – don’t complicate things for them.
An accounting firm’s homepage needs to have three main items: contact information, a brief description of what your firm does, and clearly set options that guide visitors to act further (e.g., read clients’ feedback, browse your services, contact you and make an appointment, etc.).
- Have Search Engines Like You
People use certain keywords when trying to find accounting services in their area, such as professional accountants near me, best accounting services, accountants near me, etc. Make sure you appear in top search results when these keywords are used.
This can be done by search engine optimisation or SEO, which helps you increase the number of visitors to your website by helping you take the leading positions in search results.
SEO should be an inseparable part of your marketing strategy, as it’s a source of new potential customers finding and choosing your services over your competitors’.
- Start Blogging Regularly
It never hurts to start and maintain a blog that provides interesting and informative articles to the audience. Concentrate on subjects that are relevant to your customers and showcase your experience and insights to help them understand their needs better when it comes to accounting services.
This way, you will attract readers to your website and form a positive reputation as an accounting firm that is a thought leader and a go-to company in its field of expertise.
If you start blogging, keep in mind to be consistent. Make a specific plan, a schedule, and follow it. And it goes without saying, that in order for your blog to be a success, you need to write content that is useful, engaging and touches the pain points your potential customers might be experiencing.
- Be Active on Social Media
Social media presence has an essential influence on the credibility of any business nowadays. People who find you through Google search, will then move on to checking your Facebook, Instagram, or LinkedIn profiles.
Make sure to be active across all main social media channels, update your followers with any news or changes regarding your services, share your blog posts, or simply post interactive content that will engage people into a conversation in the comment section.
Have your contact information and the brief description of your company with links to your website on all your social media accounts. Don’t forget to include customer feedback and let people leave reviews on their experience with your accounting firm. This will help you build trust and authority in the market.
- Email Your Customers
Use emails to engage and communicate with your customers better. Send them regular and relevant updates with eye-catching content. Focus on business strategy and financial tips connecting them with accounting.
Remember that it’s not only your website that needs to be responsive and mobile-friendly, but also your emails. Don’t write long, boring emails – it’s better to be brief and to-the-point while not forgetting to add a hyperlink to your website.
Emails should lead your clients to your website. In the end, it’s on your website where they will directly engage with your services.
As you can see, every aspect of digital marketing matters when it comes to building a strong online presence and letting your target audience know about your accounting firm. Do not overlook the importance of the above-listed ways to increase your customer base. Digital marketing is constantly evolving and changing, and you need to keep up with its updates so as not to fall behind in the highly competitive market. Remember that a robust digital marketing strategy always pays back!
Investing in a full-stack digital marketing agency you will benefit in numerous ways:
- Your website will be built or optimised having your target audience in mind.
- Whilst the experts are working on your Search Engine Optimisation (SEO) the results of which are visible usually within 3–6 months, you will still have sales and high conversion rate with the help of AdWord (PPC) campaigns. The latter are paid ads which make your website appear in the top search results in no time. Through the choice of the right keywords, your target audience will know about you and your services sooner than you expect.
- Social Media Marketing (SMM), another crucial aspect of digital marketing will also be taken care of in alignment with the other components. Social media channels allow your business to build trust, reputation and credibility. Via correctly targeted campaigns and interesting posts, your potential customers will start choosing you over your competitors.
TME is a one-stop-shop for your accounting business to cover all its marketing needs. We provide a 12-month money-back guarantee and highly affordable services. While you focus on your business; our experts take the burden of your marketing and get your name out there in the most professional way.
Should you be interested in professional digital marketing for your accounting firm, our experts would be happy to help you. Follow the link below to find out more and set up an obligation-free consultation:
