Growing on Instagram can be extremely complicated. Luckily, there are some clues you can follow to give you better chances of gaining more impressions with each post. These clues are all encompassed in the Instagram algorithm. Today we will talk about one of those clues, which is the timing of your post!
So, when is the best time to post on Instagram in 2022? Listen closely because this is going to become a vital part of your social media marketing strategy.
Essentially, there are 2 ways to find out the best time for posting on Instagram. First, you can listen to research and see what times work best for certain types of posts all over the world. Second, you can have a custom time set for yourself according to the most active times of YOUR followers.
Keep on reading through because we will cover both options in this blog. We will also explore why you should be posting at a specific time. So, the next time you want to post on Instagram, pay attention to the time of day.
Why should I post at a good time?
Have you ever made a post that had almost no likes or impressions even though you already have a considerable number of followers? Well, Instagram is not black and white like that. It will not show your post to all your followers.
Since an account might be following many other accounts, Instagram needs to decide the order in which it’ll show everyone’s posts to the user. They do so with the Instagram algorithm.
The Instagram Algorithms consider 3 things:
- Your relationship with followers
- Relevance of your content
- The timeliness of your post
The newer your post, the more likely it is that Instagram will show it to your followers. So, your highest chance of gaining traction on your posts is during the first couple of hours of posting. The more engagement you receive during that time, the bigger your reach will be after those couple of hours pass. But why?
Instagram measures the quality and relevance of each post. If your post receives lots of engagement, it’ll signal to the Algorithm that the post is of high quality. How do you get lots of engagement during the first couple of hours of posting? That’s right – you post at a time when your followers are most active.
When is the best time to post on Instagram in 2022 (by Location)
A recent study by Later found that posts perform better if they are posted during earlier hours of the day. This is because there is less competition, and your posts will be showing up during the first scroll of users in the morning.
The same study also found the ideal hours of posting in local times across the globe:
- US and Canada (Western): 12AM-6AM
- US and Canada (Central): 6AM-8AM
- US and Canada (Eastern): 4AM-9AM
- South America: 4AM
- UK: 4AM-6AM
- Europe (Western): 6-8PM
- Europe (Eastern): 5AM-7AM
- Africa: 6AM
- South Asia and Middle East: 3AM
- East Asia and Southeast Asia: 11PM-4AM
- Australasia: 11PM – 2AM
How to find the best time to post for YOUR audience?
At the end of the day, each account is different. Your specific niche audience has its own preferences. Luckily, there’s a way to take the guesswork out of it.
Instead of experimenting and tracking results to determine which hour of the day works best for you, you can simply analyse your Instagram Business Account insights.
In the “followers” section, you can determine the activity of your followers during each 3-hour interval of each day. You can even find out how many active followers you have for each day of the week.
Want to know when your audience is most active? Here’s a step-by-step tutorial on how you can find the best time to post for your own audience.
- Navigate to your Instagram Business Account Profile and click on “Insights.”
- Next, tap the “Total followers” button.
- Scroll down to the bottom of the page.
- Pay attention to the section called “Most Active Times,” and you’ll see when your followers are most active.
- You’ll be able to see 3-hour intervals, with one or two of them being higher than the rest.
- You can even tap on the bars to view the average number of users who are active at each 3-hour interval.
Note: You can also filter it by “Days” and view on which days of the week your followers are most active.