Many business owners believe that building a website is either too expensive, takes too much time, or doesn’t bring good returns. In reality, those are all myths. You don’t need to be tech-savvy or invest too much money. In fact, if you don’t invest in a site, you’ll be missing out on a lot more customers, and ultimately, losing money. Among these, there are also many other benefits of having a website for Business, which we will cover in this article.
89% of consumers begin their buying process through a search engine. Whether it’s an online purchase or an in-store purchase, search engine results still influence a buyer’s decision. And still, 46% of business owners claim that their business does not need a website. The numbers don’t add up.
To put it short, your business needs a site to increase conversions, get more traffic from other sources, or inform potential customers. This is just the tip of the iceberg when it comes to the benefits of having a website for your business.
Are you still wondering why your business needs a website? Read on through to find out about the 5 reasons why your business needs a website in 2022.
1. Attract new customers to your business online
Let’s talk about one of the main benefits of having a website for your business – new customers and more sales.
Your online presence is a major influence on your potential customers. If you choose not to be online, where new and old clients can find you, you’ll definitely be missing out.
If you do a good job at optimising your website for search engines, you can get constant free traffic full of relevant users to your site. Fun fact – SEO drives 50% of all traffic to websites. So, don’t underestimate the power of coming up on a search. After that, all you have left to do is convert them into buyers with great products, easy checkouts, and other perks.
At the end of the day, whether your customers are looking you up to compare with a competitor, or they simply want to find a product you sell and happen to stumble upon your brand, having a website can only do you good.
2. Instantly boost your business’s credibility simply by having an attractive new website
With 2022 standards, having a website isn’t an advantage – it’s the bare minimum.
Imagine searching for a company and being unable to find them online. They’ll lose all the credibility they had, right? Now, imagine you searched for it and found it has a beautiful website with all the information you need. You’ll instantly have a better impression, trust them more, want to know more about the brand and its products.
Overall, one of the biggest benefits of having a website for your business is the credibility and trustworthiness your brand gets. Plus, if you’re wondering how to get your business found online, a dedicated website can do the trick.
3. It’s easier and less expensive than you think.
The benefits of having a modern, sleek, and well-designed website for your business are endless. It helps you make the best first impression and dictate the narrative you want your customers to see.
But who says you really need a website?
Currently, if a marketer tells you that you don’t need a website, they better have a good reason. Businesses of all types can benefit from having an up-to-date website. It’s a necessary asset, if you want to know how to get your business found online.
The best part is – it’s not expensive or difficult anymore.
With all the marketing possibilities, a website should be your #1 priority – your boiling pot, where most of your conversions are concentrated.
You can either subscribe to a website builder platform or turn to a web development agency like us! The investment will be small and definitely worth it. You can get all the benefits of having a website for your business without all the fuss.
4. Sales Funnel Optimisation
The biggest driver of turning strangers into leads is information. If you have it readily available all in one place, you won’t need to spend time communicating with each and every prospect. And guess what – a website can serve as your information hub. Yet another benefit of having a website for your business.
Whether you include FAQs, articles, tutorials, an About Us page, or other materials, your potential customers will be able to access info about you and your services any day, any time. This is another reason why you need a website.
Ultimately, you end up with more time on your hands to spend on more valuable tasks. Plus, you still control the narrative and put out only relevant information.
5. Position your brand and strengthen your presence.
There are certain types of customers you can attract through different social media platforms. In the same way, a website can generate traffic from a whole different segment of users, which is the last one of the benefits of having a website for a business on our list.
The goal is to have a strong website that makes visitors believe in your brand. Trust is vital when it comes to positioning your brand the way you want.
Maintaining a powerful and well-designed website takes effort. Nevertheless, the benefits of having a website for your business are countless. If you’re still debating about why you need a website in 2022, read it through and discover the answers.
This article covered only 5 of the countless reasons why your business needs a website. If you ever need help figuring out if it’s relevant for your website, don’t hesitate to contact us. Our experts are always ready to support any issues you may have.