SEO - FAQ

How important is SEO for digital marketing?

SEO (Search engine optimisation) is an essential part of your website and any digital marketing strategy. SEO helps your website appear higher in Google’s search results, ensuring that your products and services are found by audiences looking for them. We offer SEO Services and a strategy formulated by our digital marketing experts to help your business maintain its online presence and grow sustainably into the future.

What is the difference between SEO and PPC?

Both techniques can produce great results, but choosing between SEO and PPC depends entirely on your goals and budget. If you want quick results with short campaigns, PPC is the way to go. However, for long-term results, you should choose SEO. Our marketing experts are available to discuss the best strategy for your business for now and into the future.

What does "SEO website optimisation" mean?

SEO (Search Engine Optimization) is a process by which websites are optimised for search engines to ensure that they are ranked among the top search results. When users search for any products or services offered by your business, your website will be ahead of any competition. With TME’s SEO Services we can make sure That your website will rank higher

What are the different types of SEO?

It’s an SEO practice that’s riskier than white-hat SEO. Knowing the gray-hat SEO practices can save your website from losing traffic as you will be well-aware of the negative consequences, which will help you adopt fair practices. There are a total of 12 types of SEO:

White-Hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service.

Black-Hat SEO exploits weaknesses in Google’s search algorithm to rank higher in its search results, it is advised to avoid black hat SEO.

Gray-Hat SEO, It’s an SEO practice that’s riskier than white-hat SEO. Knowing the gray-hat SEO practices can save your website from losing traffic as you will be well-aware of the negative consequences, which will help you adopt fair practices.

On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience. 5. Off-Page SEO is everything you do outside of your website like getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.

Technical SEO, the primary goal of technical SEO is to assist Google’s bots in successfully crawling, interpreting, and indexing your website’s pages.

International SEO improves your website’s organic traffic from different areas and languages. International SEO aims to create a good online experience for your target audience.

Ecommerce SEO is one of the best ways to get traffic by paid search, but the SEO costs are much less. It helps create your online store website to rank higher whenever someone searches for a product or service. If done right, ecommerce SEO can optimise your website to bring traffic and increase search volumes.

Content SEO is a type of SEO for creating unique content, like writing, graphics, or videos, to structure your website, ranking it higher in

SERPs.Mobile SEO is a term used to describe optimizing a site for search engines while simultaneously ensuring that it is viewable properly on devices like mobiles and tablets. It’s important to ensure that your site’s style, structure, and page speed don’t make mobile users change their minds.

Negative SEO is Bad SEO techniques include breaking into someone’s site and creating a suspiciously large number of low-quality links to it and publishing negative feedback or reviews about them on numerous internet forums and discussion boards, etc. to lower your competitors’ search rankings so that you can overtake them or gain an advantage over them. A person caught doing bad SEO can lead to a variety of legal issues.

Why use Seo tools for your website?

TME as a professional SEO agency we use tools that can help you quickly evaluate the performance of each website, save hours of effort, and generate accurate reports with just one click. With these tools, you can see what’s working and what parts of your strategy could benefit from some tweaking. Furthermore, SEO tools also provide reports on competitor activities and opportunities that you can take advantage of. Additionally, they allow you to measure search performance by country, region, or language.

What is DA?

Domain Authority (DA) is a measure of a website’s authority. The higher the domain authority, the higher your website will appear in the search engine results pages (SERPS) and the more organic traffic you are likely to receive with the help of a bespoke SEO company

How do I get listed in local business directories?

To get listed in local business directories, you can:

Search for directories specific to your industry or location

Submit your business’s information to online directories like Yelp, Yellow Pages, etc.

Get listed in local chamber of commerce or industry-specific directories

Local SEO

Want Help with Local SEO?

Our team specialise in helping small or medium businesses get found in local search results. If you’d like help with your local SEO, contact us today for a free quote.

Could having missing information affect my Google My Business rankings?

It’s important that you provide Google with complete information about your business. Google can decide if it makes sense to use your business depending on the local searches someone does. People look for details when doing local searches. Make sure you have entered the hours, location, category, and description. Feel free to contact us.

How long it will take to see an improvement in my business visibility on the Internet and get leads?

Some returns are faster than others. Targeting the simplest opportunities will have the quickest impact. Start by fully optimizing your Google listings with fresh, well-optimized content for the quickest impact. The next ROI in terms of measurable speed is directory services. These two services have an almost immediate impact.

Other factors that provide quick results are website content and metadata optimisation.However, this is more site opimisation and keyword specific. Some businesses immediately see a significant increase in traffic. Our team can help you grow your business. Contact us today.

Can I rank for a city nearby that does not have my physical store location?

When it comes to business listings, the answer is not local SEO. The goal of local SEO is to make it easier for people to find what they’re looking for in a specific location.

You can organically attract people to your website by making it clear that you also serve the surrounding area. You can do this with your website content. However, define the location of your business. Get in touch with our experts.

Will the business categories I select affect my rankings?

Categories are there to help people understand the purpose of your business and to help people searching for your type of service connect with you. Or if you choose a category that has nothing to do with your business, you may not be found by people searching for what you offer. Yes, your category affects your local rank.

How can I track my local SEO progress and measure success?

To track your local SEO progress and measure success, you can use tools like Google Analytics and Google Search Console to monitor your website’s traffic and search engine rankings. Additionally, you can track your business’s visibility on local directories and review sites, as well as measure the number and quality of customer reviews.

How can I use social media to boost my local SEO?

You can use social media to boost your local SEO by:

Creating and maintaining business profiles on social media platforms like Facebook, Twitter, and Instagram

Posting regularly and consistentlyIncluding location-based keywords in your social media posts

Encouraging customers to check in or tag your business location on social media

How can I improve my website's load speed for local SEO?

To improve your website’s load speed for local SEO, you can:

Optimize images by compressing them and reducing their file size

Use a content delivery network (CDN) to distribute your content globally

Minimize the use of large, unnecessary code librariesRemove any unnecessary plugins or add-ons

What is local SEO and how does it differ from regular SEO?

Local SEO is the process of optimizing your online presence to attract more business from local customers. This includes optimizing your website and online profiles for relevant keywords and phrases, as well as building local business citations and getting listed in local directories. Local SEO is different from regular SEO in that it focuses on optimizing for a specific geographic area, rather than for a wider audience.

How can I optimize my website for local search?

To optimize your website for local search, you should:

Include your city and state in your website’s title tags and meta descriptions

Optimize your website’s content for relevant local keywordsInclude your business’s name, address, and phone number (NAP) on your website’s contact page and in the footer

Get listed in local directories and citation sites

Encourage customers to leave reviews on local review sites like Google Business Profile (former Google My Business)

What are some of the most important factors for local SEO?

Some of the most important factors for local SEO included:

Relevance: Your website and online profiles should be relevant to the products or services you offer and the location you serve

Proximity: Your business should be physically located close to your customers

Prominence: Your business should be well-known in your local community

Citations: Your business should be listed in relevant local directories and citation sites

Reviews: Your business should have positive reviews on local review sites like Google Business Profile

How can I track my local SEO progress and measure success?

To track your local SEO progress and measure success, you can use tools like Google Analytics and Google Search Console to monitor your website’s traffic and search engine rankings. Additionally, you can track your business’s visibility on local directories and review sites, as well as measure the number and quality of customer reviews.

National SEO

How can I compete with larger, more established websites in my industry for national search rankings?

To compete with larger, more established websites in your industry for national search rankings, you may need to focus on building high-quality backlinks, creating unique and high-quality content, and investing in paid advertising.

Can national SEO be done in-house or should I hire an agency?

National SEO can be done in-house, but it can also be beneficial to hire an agency e.g. The Marketing Experts with experience and expertise in this area. 

How important is mobile optimization for national SEO?

Mobile optimisation is crucial for national SEO as search engines give preference to mobile-friendly websites and mobile optimisation can help to improve your website’s visibility in mobile search results.

Will national SEO help my website rank well in international search results?

National SEO will help to improve your website’s visibility in search results for keywords that are relevant to a national or country-wide audience. However, it may not necessarily help your website to rank well in international search results.